Some signs of how President-elect Barack Obama will use his massive Internet following are starting to surface. The President’s weekly radio address, a staple of American politics since the Franklin Roosevelt administration, will be posted to YouTube, starting this week with the Democratic address (the party not in power has also traditionally broadcast a weekly radio soundbite). The videos will also be posted to Change.gov, the President-elect’s transition site that launched last week.
According to The Washington Post, the Obama administration is also likely to launch a YouTube Channel for The White House after taking power. As a candidate, Obama (and rival John McCain) made heavy use of YouTube, utilizing the service for broadcasting speeches, campaign rallies, and political commercials. While placing the weekly radio addresses online in video will be a first, the current administration offers a full archive of all of President Bush’s weekly radio addresses as sound files at WhiteHouse.gov.
While this is certainly another sign that the Obama administration will continue to make social media and transparency an important piece of his Presidency, critics are quick to point out that he still has not updated his Twitter account since November 5th after winning the election. Presumably, we’ll continue to see new tools come out piecemeal as the transition team decides how to best utilize the Web.
Barack Obama YouTube Spotlight
Here it is….Obama’s first YouTube video for his Weekly Address. What do you think?