Martha Stewart: Twitter is better than Facebook

Yesterday, Bill Gates admitted that he has abandoned Facebook because he had too many friend requests and could not tell who he knew and who he didn’t. Now we have another well-known public figure who isn’t very fond of Facebook: Martha Stewart

The master of home décor, in an interview with The Daily Beast, talks up Twitter and describes Facebook as “dippy.” Unlike Gates though, she extensively discusses why Twitter has a special place in her heart. Here’s a little of what she to the Beast:

“I just love it so much more than Facebook … First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.”

Martha continues to praise Twitter, even calling it “the Wal-Mart of the Internet” (that’s an interesting analogy…). She also stated that the Facebook v. Twitter debate doesn’t matter all that much, specifically because, “they’re all going to be owned by the same company eventually.” The Beast even got a quote from Brandee Barker, Facebook’s Director of Communications, on the subject of Martha Stewart and Facebook:

“I think Martha has built a tremendous fan base and she obviously knows how to use many different ways to communicate with them … I’m a big fan of Martha Stewart and her brand—and I hope she finds more ways to use Facebook.”

Really though, what else could Brandee say that didn’t bash Martha or Twitter?


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Are Stewart’s words indicative of anything?

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While it’s humorous that she calls Twitter the Wal-mart of the Internet (and that she thinks they’ll both be owned by the same company someday), she does bring up some interesting points about how people, especially celebrities, utilize Facebook and Twitter differently. She uses it to get answers to her questions fast, to host giveaways, and even to purposely rattle the cages and to make some buzz, when she asked if Bruno (the movie) was about decorating. Can Facebook really accomplish these things, especially for a celebrity with a massive following?

While it’s true that there’s a competition brewing between FacebookFacebook and TwitterTwitter, we seem to forget that they’re different products that have different purposes. Facebook is about intimate connections and sharing multimedia with a group of friends. Twitter is about broadcasting and spreading your message to the entire world. With that in mind, which platform do you think celebrities require more? There’s a rational set of reasons that explain why celebrities have been cheerleaders for the microblogging startup.